A New Blog

Spearheading the GoSkills Blog.

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Overview

When Lauren started working with GoSkills, some would say its blog was a bit of a mess. It only featured short, promotional articles with poor visuals, and its overall design was overwhelming, difficult to navigate and highly unreadable. Because of this, GoSkills’ blog received little to no traffic.

Lauren’s first order of business was redesigning the blog so it was enjoyable to read and easy to navigate between the different categories.

Because GoSkills wanted to stick with its custom built CMS (Lauren recommended WordPress), she designed two mockups in Sketch — a single blog post page design and a blog homepage design — and gave it to the developers to implement.

While that was being coded, Lauren reached out to prominent freelance writers, recruiting from sites like The Muse, Inc and Sumo. She also reached out to up-and-coming, influential YouTubers so she could implement video into the mix.

After the first month of publishing one post per week and one 10x content piece per month, traffic to the site increased a whopping 29 percent and continues to increase MoM. Time spent on site increased dramatically as well.

Popular Content

The Skills Gap is Real: 8 Skills You Didn’t Know You Needed

Average time spent on post: 6:11

200 Insanely Useful Excel Shortcuts

This content piece blew up on Reddit, and Business Insider and Lifehacker syndicated it.

Web Designer vs Web Developer: Which career should you choose?

6 Things You Should Absolutely Know How to Do in Excel

This post was syndicated on Business Insider.

Results

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More Work

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Contact Lauren

Lauren's not around, but contact her maybe?!

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