After weeks of researching growth hacks, I must beg the question: Is there really such a thing as growth hacking?

Yes, there’s hundreds, if not thousands, of articles on the topic and even niche communities built around this term; but really all growth hacking is, is creative marketing essentially.

I call it creative marketing instead because, in my mind, growth hacks are supposed to be easy and time-efficient, but none of the “hacks” I found during my research were all of the above: cheap, time-efficient and/or easy to execute.

What growth hacking, smartcutting or whatever the hell you want to call it comes down to is thinking different – thinking outside of the box.

So I’ll let you decide for yourself… Is there such a thing as growth hacking? Or is it really just creative marketing? Tell us in the comments below.