The world’s first journalist with a marketing mindset, Lauren Holliday, is a smart creative, who people go to get the latest and the best in web design, content marketing and growth hacking.
One of the “crazy ones,” as clever as the iPhone or a Nike marketing campaign, Lauren’s brilliant creativity and eye for trends makes working with her a no-brainer for business owners.
Today, clients of Lauren Holliday happily lose themselves on a journey of excitement through the Internet, where they are delightfully captivated by unfathomed possibilities and unexpected results at every turn.
Don Hahn, the producer of Lion King
Who is Lauren Holliday?
Hi there! My name is Lauren Holliday, and I am a journalist with a marketing mindset.
A journalist with a marketing mindset is a T-Shaped person, who specializes in crafting and marketing content but knows and has experience with the entire marketing stack.
I’m currently a part-time contractor on The Economist’s Executive Education Navigator content marketing team. This year, I also created the first course on full stack marketing, which has 40 students, who I work with via Slack. Lastly, I manage Freelanship, a side-project that connects young people with paid, projects to gain experience as opposed to traditional internships.
At Inbound.org, my KPI, which I always exceeded, was 15 percent MoM growth for the number of job posts and job applications. In my best month, I increased the number of job posts by 76 percent and the number of job applications by 37 percent.
Simultaneously, I was the Entrepreneurship Editor for SitePoint, where I was contracted to grow its struggling blog from nothing to 100,000 unique weekly visitors in three months.
I also enjoy writing for an array of publications, including but not limited to: Business Insider, Entrepreneur Magazine, Fortune, The Economist, The Daily Muse and TIME Magazine.
I love radical candor, the beach and companies that pay their interns. My specialities include:
- Writing, editing and copywriting
- Recruiting and managing freelancers (especially freelance writers)
- Creative problem solving
- Designing WordPress websites and social media and blog graphics (including gifs)
- Building and growing startups
- Inbound marketing
- Streamlining processes and designing and implementing strategies
Use Good Judgement
I can’t take credit for this value, which I’ve come to live by. The former Head of HubSpot Labs, Sam Mallikarjunan, ingrained it in me.
Using good judgement is kind-of like being a “Common Sense Conservative,” as Trump would say. It means you don’t live by laws and rules because you know nothing is that black and white. Sometimes we need to use that big block that sits in between our shoulders to help us make the decision that sometimes goes against the black and white handbook.
Maintain a “Can’t Count on Anything” Mindset
I stole this value too – from Freelanship’s Advisor and NY Times and WSJ Best Selling Author Dan Schawbel. I learned this last year, when I didn’t get into Y Combinator (YC), the Harvard of accelerators.
Dan is right. You can’t count on anything, which reminds me of this great quote by John Wooden:
“My idea is that you can lose when you outscore somebody in a game, and you can win when you’re outscored.”
Learn Something new Everyday
I am no one special. Just a common girl, with common problems, who seeks out solutions.
I learn from the Internet, from people smarter than me, from talking – I talk (and listen) a lot.
Did you know that only a mere three percent of adults spend anytime learning each day?
Be the adult who learns something new each day. It’s a huge differentiator in today’s world. The Internet is your oyster. Use it.
Provide Value and be Nice
While this should go without saying, I’m always surprised how mean people can be… even without realizing it.
I actually have a perfect story about being nice.
A month or so ago, my other company’s site (Freelanship) went down. My old CTO deleted the entire site due to a miscommunication. I am not a developer, and he returned the deleted sites (yes, plural – FML) in one clunky zip file of crap. I was freaking out, to say the very least.
Fortunately, I’ve made a lot of friends in the Slack communities I’m a member of, such as Friends of Product Hunt and Paul Jarvis’ Creative Class. As soon as it happened, at around 11 p.m. on a Saturday, I pinged my Slack groups.
Someone was kind enough to help me get new servers, a new SSL certificate, etc. And some hours later, Freelanship was back up and running smoothly.
A friend of mine asked how I didn’t have to pay for his help. I was surprised because that’s not how these Slack communities work. Since we’re all members, we all help each other out when we need it. It’s not the same as working for free. It’s just different.
So be nice, and provide value. Because trust me, you’ll need someone’s help someday.